9 Reasons why waiting to monetize your blog is a stupid idea

This is the second time I’m going to start a post out like this but…


Waiting until you have x amount of monthly viewers to start monetizing your blog is STUPID. Real dumb.

Now that I’ve got that out of my system, I’m going to tell you 9 reasons why waiting to monetize your blog is the worst thing you can do for a blog you know you want to make money from.

9 reasons why you should monetize your blog right away

You’re leaving money on the ground

Let’s start with a big one that a lot of people don’t realize.

A common goal is to wait to monetize until you have 10,000 monthly visitors. I’m not sure why this is the magic number, but people really seem to go for it.

So let’s say you do that. Your first month you get 500 visitors. Maybe you manage to get 1,000 the 2nd, then 2,000, 3000, 5,000, 7,000, and finally 10,000.

This takes you 7 months (which may be pretty generous depending on your niche and how well you promote). You’ve waited 7 months to start monetizing, but do you realize how many people have come through your site?


While waiting until you got 10,000 monthly visitors, you’ve missed out on nearly 30,000 chances to make a sale. Imagine waiting until 10,000 visitors and missing out on a potential 142-285 sales, according to the average affiliate conversation rate of 0.5-1%.

If you’ve got Fomo Ads, which pays $2 per 1,000 impressions, that’s a potential $171-285 that you’ve just left on the ground. That’s without even counting those visitors who visit multiple pages on your site.

It’s not a ton of money, but think how much more you could afford to do to grow your blog with an extra $200.

But can you even make sales with a small blog?

Absolutely. I’ve been doing it for years. It’s nothing CRAZY, but here’s my story.

Even on a blog with less than 2,000 monthly visitors at the time, I’ve made enough affiliate sales to pay for three years of Tailwind at around 178 per year (I have powerups). The card I have on my Tailwind account is even expired because I haven’t had to update it.

I haven’t posted on that blog regularly for a few years, but I still get offers for sponsored posts through it and the Tailwind sign ups are still coming in.

I’m also an affiliate with Creative Market. Combined with Pinterest and some blog posts, that’s been bringing in around $50 extra every month. I could probably do a lot better if I really made an effort with it, too, but I just upload a few products to Pinterest every now and then.

The blog I use for this gets around 700-1,000 monthly views. Unfortunately I had to take a year hiatus for a few months after I started it, so it didn’t really have a chance to get off the ground. Most of my sales come from Pinterest, though.

If you want to make sales with a small blog, or any sized blog really, you need to focus on THE PEOPLE!

Make yourself and your story relatable. Explain and show people how x thing solved x problem for you.

Talk specifically to the exact type of person that could benefit from making a purchase.

Your blog will start paying for itself more quickly

I’ve seen a lot of people say they want to monetize eventually, but right now they can’t afford to use x tool. Or they say their blog isn’t making them any money yet so they need to scale back what they’re spending on it.

If you monetize your site from day one, you can avoid this headache altogether. Even if you only make $20 per month, that could cover your hosting fees. Or you could take that $20 and reinvest it in tools that will help you grow your blog, like Tailwind, SmarterQueue, or CoSchedule. Save up enough and that course you’ve been itching to buy is suddenly affordable.

Also, growing you blog to 10,000 visitors might be more than your hosting can handle at the cheapest plan (which let’s be honest, most people go for). Upgrading your site to handle that is going to take more money anyway. Better if that money comes from those 28,500 visitors you had previously, right?

Making those first few dollars is gonna feel SO GOOD

No, you won’t be making thousands per month right away. BUT WHO CARES, YOU JUST MADE 50 CENTS FROM ADS THIS WEEK, WOOOOOO!!!!

The rush behind making your first dollar is awesome! Every time someone contacts you for a sponsored post is AWESOME! Getting your first payout is AMAZING! Selling your first self-made products is OMG WOW!

I guarantee you will find yourself saying “Aaahhhh!! I’m doing it!!!”

It’s a huge motivator to continue doing what you’re doing as well. Imagine if you waited 7 months for that kind of validation? Yikes.

The truth is, no one out there is dropping their very first blog and making serious cash from it without some kind of experience. All those posts you see about “how I made $500 in my first month!” are usually by experienced bloggers creating a new blog or they followed the teachings of someone else who does have experience.

You have to start somewhere, and that place is not after you’ve missed out on 200 potential sales. Which now that I mention it, there’s another good point.

You have to start somewhere

And at the beginning is better. Do your noob stuff while you’re a noob. You don’t want to mess up your ad placements or create a terrible sales page in front of 10,000 people.

Waiting to get this stuff right would be like performing a sold out show but oops, you haven’t practiced any of the music ever.

No, you want to have some time to practice first. There’s no better time to do this than while you’re not getting too much traffic to your site.

But if not many people are coming, how will you know if your stuff is good or not? Ask around. You could email your audience (which you should be building up with your email list anyway) or ask for feedback in a Facebook group. Facebook groups are awesome places to find testers for products, too. They might even buy from you one day!

When you feel like you’re “ready,” you won’t really be ready

Having 10,000 visitors doesn’t make you any more ready to sell things than when you had 1,000. Sure, you might know your audience a little better because you had to learn what they want in order to build up to 10,000, but there’s still so much more to it.

Nothing can truly prepare you for the experience of selling to your audience than actually getting out there and doing it yourself. Sometimes this means trying and failing, and wouldn’t it be way better to do the failing when you’re still small?

You won’t learn how to sell

Really, you can sell things without actually “selling” them, but you shouldn’t be afraid to ask for the sale. Sometimes, people just need to hear the words.

What if you finally got those 10,000 visitors… but now you’re wondering how to convince them to buy something?

What if you’d started learning this way back when you had 2,000 visitors and now you were confident to can convert many of those 10,000 because wait for it… you’ve been perfecting your offer for 5 months and have already made a few sales.

Which one of these sounds like the better option?

You won’t know the tech

Email segmentation, webinars, affiliate marketing… all these things have their own learning curves. Some are easier than others but you’ll still need to invest some time into learning how to use them effectively.

The truth is, you’re going to stumble around while you’re learning. It happens to everyone, especially when there’s tech involved.

Even to me with my tech knowledge, something always happens. And every time I’m glad only like 10 people saw it instead of 10,000.

Truthfully, things are always gonna go wrong, but less will go wrong all one time if you’ve spent your time gathering experience instead of waiting for a “magic number (ooOOOOooooo).”

You might get low-balled by sponsors

Do you really know what 10,000 visitors is worth?

What if someone approached you and said they’ll give you $50 for a post? 75? $100?

Would you say yes?

According to this Sponsored Post Rate Card, all those are a bit cheap. 10,000 is worth anywhere from $150-1,250, depending on how well you’ve focused on building your SEO.

There are a few other tools to help you calculate your blog’s true worth and your social media too. Don’t get taken advantage of. Don’t let people who reject your offer get you down either. Everything is business, not personal.

If you’ve monetized your site all this time anyway, you won’t feel as much pressure to take a low-paying sponsorship. Know your worth!

You’ll set a commercial expectation from day one

Making the shift from being non-commercial to suddenly promoting affiliate products makes a lot of people uneasy. I’ve been there myself, afraid to email my audience an offer they should love just because I think it’s “too salesy” to start doing out of the blue.

If I’d incorporated this from the beginning, I’d definitely be in a completely different situation. I realize that now, which is why when starting this blog, I’ve made sure to include monetization before I even launched.

Certain affiliate programs and ad networks will require you to have your site up and running before you can join, but there are plenty of affiliate programs that don’t ask to see your site before you join. You can add in the ads later on.

Start monetizing now

There’s so many ways you won’t be prepared for a large audience if you wait to start monetizing your blog. You’ll be missing out on tons of opportunities as well.

Even if you only make $10 per month, that’s still SOMETHING, and you can use that money to help you grow your blog into something amazing.

I also have a list of ways to make money with a blog if you need some ideas or just want to know what your options are.

Have I convinced you? How do you plan to monetize your blog? Are you already using one of these methods?

Let us know in the comments!

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