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Flipboard for Bloggers: Setting up Flipboard for Blog Traffic

Flipboard for Bloggers

Flipboard has been getting some renewed attention from bloggers lately, and just in time for the launch of Flipboard version 4. I figured I’d write up a post about Flipboard for bloggers so you can get in on some of the action yourself.

I’ve been using Flipboard with my blog since I started it. I think it’s a great investment for new bloggers, especially since that “investment” is just a few minutes of your time.

But before we get into that, let’s take a look at what Flipboard is and how it can help you as a blogger.

What is Flipboard?

Flipboard is an app and website that takes boring ol’ RSS feeds, links, and social feeds and turns them into beautiful magazines. It also acts as a browser so you can view links right in the app. Flipboard is popular among mobile users because it makes content easy to view and share on mobile devices.

Flipboard is available as an app for iPhone, Android, and Windows phones and desktop apps.


“Magazines” are the pinboard of Flipboard. Instead of just showing images though, you get linked directly to articles. Clicking on a title of image will take you directly to the blog or RSS feed housing the content. You can create and add content to your magazines, but I’ll get to that bit later.

Flipboard’s latest update comes with the ability to create Smart Magazines. You tell it which topics you want to show in a Smart Magazine, and it will automatically display articles for you to read or flip into your personally curated magazines.

Is anyone even using Flipboard?

Don’t make the mistake of thinking that people aren’t using this app! In fact, part of the reason why I even knew about it is because it came pre-installed on my phone. That means there’s a lot of people who have seen it, liked it, and are actually using it.

Flipboard also seems to be for travel bloggers what Pinterest is for food bloggers. I’ve seen a lot of people in the travel sector raving about Flipboard. That doesn’t mean you should get discouraged if you blog about other things. There’s a place for everyone!

Why Flipboard is Good for Bloggers

So why are bloggers starting to look at Flipboard more seriously? For the awesome traffic, of course! It’s also a platform that is easy to use and won’t take up a lot of time like Facebook or Twitter.

The Traffic

As you can tell from that graph, there’s some serious traffic to be had from Flipboard. A lot of people compare it to StumbleUpon because the traffic usually comes in a spike and dies down after a few days.

Flipboard traffic is much more valuable, though. People who visit your site from Flipboard are visiting with purpose, not just because your number came up in a random draw. If someone clicks through, they’ve done it because they’re genuinely interested in your content.

It’s Easy to Use and Maintain

Flipboard is first and foremost an app to consume news. This means it prioritizes fresh content. Newly posted items tend to appear more frequently on the front of category pages. I usually see items around 4 days old at the most.

The best part? It’s pretty easy to get your content on the front page. I’ve found that articles typically get a couple days in the spotlight before dropping down, and that’s just if no one else reflips it.

Flipboard is probably one of the easiest social platforms to use. There are no automation tools for it, but you don’t really need any. Flipping a few articles a week is enough.

Using Flipboard as a Blogger

Flipboard is first and foremost a mobile app, but the web and Windows 10 apps allow full access to Flipboard with a desktop or laptop. I’ll be showing screenshots from the website for this short tutorial.

Setting up your profile

I took a Pinterest-like approach to setting up my Flipboard account. I have a description explaining who I am and who my website is for. There are keywords in my name and description. I also added the URL to my blog.You can

You can check out my Flipboard profile here. Pretty much everything I post is blogging related.

Creating Magazines

I took a Pinterest-like approach to creating the magazines for my account. I have one just for my blog posts, and then others for specific topics. Anything personal that I want to save, I have private magazines for.

When creating a magazine, you add a name, write a description, and choose if you want it to be public or private. After you’ve filled in that information, you can also invite people to contribute to your magazine.

You can arrange magazines in any order you want by dragging them into place. Put your most important magazines within the first 4, as these are what people viewing your profile on the app will be able to see first.

Flipping Content

“Flip” is the term for adding content to your Flipboard magazines. There’s a bookmarklet and a Chrome extension that you can get to flip links direct from your web browser or you can use your phone’s share function to share via the Flipboard mobile app.

When you add a link, you can also write up a short comment or description. People recommend doing this because Flipboard likes content with comments. Commenting on other’s content is also a good way to engage with other users. The social element of Flipboard can be an important way to get to know others who could share your flips, too!

Add a Flip It Button

Just like any other social platform out there, you want to make it easy for people to follow and share your content to Flipboard. Many plugins have Flip It buttons built in, such as Shareaholic, the premium version of Social Warfare, and AddThis.

You can also grab a follow button and create a link to specific magazines from the Flipboard Tools page.

Join Us on Facebook

I’m a member of a few Flipboard related groups on Facebook. Feel free to join and introduce yourself!

Top Tips for Using Flipboard for Traffic

Now that you know the basics of Flipboard, there’s an overview of tips to follow to succeed with Flipboard.

  • Create a magazine for your just your blog posts
  • Create magazines for niche related content
  • Place your most important magazines first
  • Add a Flip It button to your blog
  • Flip your content into all related magazines
  • Flip content from other Flipboard users and from other blogs or websites
  • Flip evergreen articles that will be useful at any time
  • Like and comment on posts from other users
  • Add a short description or comment to your flips

Check Out These Bloggers’ Experiences

If you’re still not convinced, you can also check out some Flipboard posts from a few other bloggers that outline their own successes and have more tips for you.

This Post Has 10 Comments

  1. I have just recently started using Flipboard and I am loving it so far! I haven’t seen too much traffic from it yet, but I do like it for organizing news stories and articles I want to share with my social media followers.

    1. Stephanie

      Agreed! I was already using it before I started my blog because it was great to read and organize articles. It’s great to have another use for it.

  2. Dave

    Thank you for a great post. I have used Flipboard in the past with little luck. You have motivated me to try it again.

  3. Steph

    From one Steph to another, this is fantastic! Hadn’t even heard of Flipboard before. Thanks for the insight. 😀

  4. Mariska

    Dear Stephanie, I stumbled on your website through a google search. I absolutely love the information you share here! I have been using Flipboard for a while now to collect my personal news articles and love it. I have been thinking about using Flipboard to collect articles from my blog. But since my site shares food and health related articles, I have my doubts with this platform. Thank you so much for sharing this information on Flipboard! I think after reading this, I might give it a try!!!

    1. Stephanie

      I’m so glad it helped you! I thought the same thing too, seemed like it was only for news but then I discovered more on it. Food and health are always top topics a lot of people are interested in, so I’m sure it’ll turn out better than you thought.

      Good luck and thanks for commenting!

  5. Chris

    Nice intro Stephanie. One thing I’m curious about based on your guidance: Why don’t I see a Flip It button on your site if you recommend it?

    1. Stephanie

      Hi Chris! My Flip It button is the red F in the buttons shown under the post headlines (not the floating ones, that requires a pro version of that plugin that I don’t have). Should be the 2nd button!

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