Why You Need an Email List to Grow Your Online Empire

Are you working on building an email list in your online business? Whether you’re a coach, freelancer, or content creator, email is still the best way to connect with your audience online.

This is true even with all the social media platforms that are currently available.

Think about it. What happens if your favorite social media platform goes down? What if it goes down forever?

While that may seem unlikely, it has happened many times, especially with smaller platforms. If you want to grow online, you need to do everything you can to make sure you can stay in contact with your clients, customers, and fans at all times.

Your favorite social media doesn’t even have to go down for you to lose access, either. What if your account gets banned?

This is why building your email list is so important.

As a business, email marketing can generate about 40 times what you invest in it when it’s done right. Plus, those who have built good email lists report that they get over half their website traffic from their email marketing efforts.

Just imagine sending out one email and getting a boost of traffic on your blog. Better yet, you could even make more sales!

6 Benefits of Using Email Marketing

Let’s take a look at some other reasons why you should start an email list to boost your online presence.

You own your list

When you build an audience on social media you don’t own that audience at all. But when you build an email list you own it and they are your customers or your prospects for as long as the member chooses to stay on your list.

You can move your list

If you have a problem with your email service provider you can change it to a new one and move your list legally if you have used double opt-in methods to build the list. That makes it easier to choose tools that benefit your business and your customers.

You can market to your list

When you have your own email list, you can market to your subscribers however you wish, so long as it meets the laws and rules regarding SPAM. You can promote your own products as well as share your honest opinions about different products and services, even as an affiliate.

You can engage with your list

These are your people. They are your group. They are your audience. You can open that email list to replies and have conversations with your list members. Plus, you can easily invite them to other platforms.

You can build relationships with your list

By speaking to your list members as part of your community you can build relationships with them too. If you send good information and show them that you’re going to send good and relevant information to them they’re going to open your emails and they’re going to click the links you provide and engage with you outside of email too.

If social media goes down, you can still reach your audience

This may seem like something that will never happen but there are many platforms that have disappeared over the years. If you don’t own it, it can be taken away.

Recently Facebook was down for almost a day (or maybe more, I don’t really remember). I got so many emails from people reinforcing why having a list was important. Those who relied solely on Facebook to make sales lost out on a lot of money that day.

Start Your Email List Now

Do you have an email list? If not, this is the best time to start one. You can use tools like MailerLite or ConvertKit to create an email list for free.

Once you build a targeted email list you can essentially make money whenever you want to simply by telling your list about a solution to their problems whether it’s a solution you created or a solution someone else created.

Or you can instantly get more traffic to your blog posts, new or old, simply by sending out an email to your list.

If you focus on building an email list, you’ll start seeing traffic improve, sales improve, and your business will snowball and become sustainable no matter what happens to any particular social media platform.